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Food, Technology and
Beverage Vol.4 – December 2001
A Success Story of a Young HK Entrepreneur
in Hospitality Sector
Be There
Or Be Square Café (不見不散茶餐廳) was established by
a Hong Kong youngster, Willy Chu in Beijing in 1998. Willy was not
specialized in the food and beverage sector when he was in Hong Kong.
He however travelled a lot between Hong Kong and China. He was
motivated with the idea to set up the restaurant when he experienced
the difficulty to have a cup of tea at a café in Beijing
apart from that of the hotel coffee shop.
Having realized the
need to create a stopover and resting place for those middle class
consumers especially in a city with 30 million population, Willy
stepped in to Beijing to start with his business ambition. The bright
decision coupled with sound management ideas has swiftly stirred up the
opening of two more outlets within three years. As at end of 2001,
there are a total of 3 shops in Beijing. To keep customers with
impressive image, the three shops have unique fittings and atmosphere
and are offering different types of food.
The food varies from
Vietnamese snacks, Japanese robatayaki and traditional Hong Kong
styles, such as Chinese BBQ pork and poultry etc. You may hardly
believe that the three shops served a total of more than 700 food
varieties. The menus are being updated in every 3 months.
 Willy
stressed the importance of modernized management in running the
business. The majority of his workers are recruited locally, including
the chef. In line with their quality management, they adopted Seito ® Food
& Beverage Management
System as one of their management tool for further
business development. As one of the Seito's user, Willy is impressed by
our after-sales service support. He said nothing is more important than
the service support when one is operating under a computerized
environment.
Seito Systems Ltd.
www.seito.com.hk
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