Food, Technology and Beverage Vol. 2 – August 2001

TO CHERISH THE MEMORY OF … …

'daipaidong' (大牌檔) is a Chinese slang used in Hong Kong at early 1950s which referred to a number of food stalls located side by side on a narrow street with open roofs. Since the licenses issued by the Government Authority to these food stalls were large in size, 'daipai' means a big license while 'dong' stands for 'stall'. Despite of its simple, crude and often crowded environment, it had attracted many HK people to take their meals especially breakfasts there.

Notwithstanding of the low prices, the stress of the cooking technique was one of the factors that the 'daipaidong' were able to survive for more than thirty years. Following the growing population in HK and as a means of hygienic control, all the 'daipaidong' had to be removed and business came to an end in early 1980s.

To recall memory of the old days, Dai Pai Dong Restaurant (大排檔), a new look of modernized restaurant, was established in 1993. Being one of the subsidiaries of the retail chains under Kampery Development Ltd., it is now running a total of 12 outlets in Hong Kong.

In addition to providing the traditional drinks and Chinese entrees, Dai Pai Dong Restaurant has developed their own brand. They are offering a range of drink packs such as milk tea, coffee, green tea etc., which are available for sale at their outlets and supermarkets.

Following the successful launch of the membership scheme in 2000, Dai Pai Dong is now offering a membership promotion with 40% discount for the first patronage and goes with a number of complimentary drinks coupons. To interface the membership accounts with Seito^® Food & Beverage Management System, Dai Pai Dong is also using Seito® membership package to update the members' data base.

In response to the feedback of using Seito^® , Mr. Yu, Director of Operations said that the system not only helps them to speed up the daily operations at their Retail Shops but also enables them to work more systematically at the back office. Mr. Yu further indicated that the implementation of information technology has greatly improved management at all levels.

Seito Systems Ltd.     www.seito.com.hk