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Food, Technology and
Beverage Volume17
Information Technology Pioneer
– Cafe de Coral Group
Largest Chinese restaurant group
Cafe de
Coral Group is the largest publicly listed
Chinese restaurant group in the world. The major restaurant brands
include Cafe de Coral, Asia
Pacific Catering, Oliver’s Super Sandwiches, Spaghetti House
and Super Super Congee & Noodles and Manchu Wok.
The principle business of the Group is the development and management
of quick service restaurants chain. Locally here in its Hong Kong
headquarter, Cafe de Coral is the market leader of the fast food
sector. The home-grown development of Super Super Congee and Noodles
restaurant concepts in 1999, as well as the acquisition of Oliver's
Super Sandwiches in 2003, further strengthen the Group's dominant
market presence in the fast food industry in Hong Kong.
Application of
Seito POS System to the Group
In 2001, when the Group decided to enhance the operation efficiency by
replacing the system, Seito was selected after evaluating a number of
POS system providers. Now, over 80% of the Group’s
restaurants (namely Cafe de Coral, Asia Pacific Catering,
Oliver’s Super Sandwiches and Super Super Congee &
Noodles in Hong Kong and in PRC) are using Seito POS System.
During the last quarter of 2001, Seito was deploying the solution to
over 150 branches within 3 months. Apart from the strong project
implementation team, one of the Seito’s strengths is to
provide professional, effective and responsive service support. 24-hour
hot line and on-site supports are committed.
The Seito system has been developed to have interface with the Cafe de
Coral’s Business Management system (“CDC
BMS”). Sales data of branches will be transferred to the BMS
system in head quarter for financial and business analysis purpose.
The excellent choice for POS system
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Ms.
Helen Li,
Director of Professional Logistics |
Efficiency is an important criteria to restaurant operation especially
in quick service sector. The application of POS system is to maximize
the operation efficiency and eventually provide the best service
quality to customers. “Functionality of Seito solution is
excellent. The touch screen POS system is equipped with user friendly
operative design and complied with the automatic kitchen printer, order
waiting display system and centralized food menu control function
greatly enhance the overall operation and service efficiency at the
shop level. The sophisticated POS system is essential to our admirable
customer service.” stated
Ms. Helen Li, Director of Professional Logistics.
“The stability of Seito’s POS system as well as its
timely responsive support service are well-known in the marketplace
thus gaining good reputation among the other in the same
industry.”
System and function enhancement has been taking place to cater for the
need of the users. Seito’s development for the unique Octopus
Loyalty Program was launched in 2003. The launch of loyalty system by
means of smart card program in the fast food industry is the pioneer
and first of its kind in the market. The recent launch of the CDC Club
100 Loyalty System in Jan 2006 has enhanced its smart card loyalty
program to a new era. Seito is an important business partner for
launching CDC’s loyalty system successfully.
Long term relationship between Cafe de Coral
and Seito
In 2004, Cafe de Coral applied the Seito system in their quick service
restaurants in Southern China. Now all these restaurants are using
Seito to maintain their high standard of operation efficiency.
“Long term relationship between partners is essential.
Nothing’s important than working with a reliable vendor like
Seito that our information technology improvement can be kept pace with
them. This is a key to our business success.” Helen
admired.
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