Food, Technology and Beverage
Volume17
Information
Technology Pioneer – Cafe de Coral Group
Largest Chinese restaurant group
Cafe
de Coral Group is the largest publicly listed Chinese
restaurant group in the world. The major restaurant brands
include Cafe de Coral, Asia Pacific
Catering, Oliver’s Super Sandwiches, Spaghetti House and Super
Super Congee & Noodles and Manchu Wok.
The principle business of the Group is the development and
management of quick service restaurants chain. Locally here
in its Hong Kong headquarter, Cafe de Coral is the market
leader of the fast food sector. The home-grown development
of Super Super Congee and Noodles restaurant concepts in 1999,
as well as the acquisition of Oliver's Super Sandwiches in
2003, further strengthen the Group's dominant market presence
in the fast food industry in Hong Kong.
Application of Seito POS System
to the Group
In 2001, when the Group decided to enhance the operation efficiency
by replacing the system, Seito was selected after evaluating
a number of POS system providers. Now, over 80% of the Group’s
restaurants (namely Cafe de Coral, Asia Pacific Catering,
Oliver’s Super Sandwiches and Super Super Congee & Noodles
in Hong Kong and in PRC) are using Seito POS System.
During the last quarter of 2001, Seito was deploying the solution
to over 150 branches within 3 months. Apart from the strong
project implementation team, one of the Seito’s strengths
is to provide professional, effective and responsive service
support. 24-hour hot line and on-site supports are committed.
The Seito system has been developed to have interface with
the Cafe de Coral’s Business Management system (“CDC BMS”).
Sales data of branches will be transferred to the BMS system
in head quarter for financial and business analysis purpose.
The excellent choice for POS system
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Ms. Helen Li,
Director of Professional Logistics |
Efficiency is an important criteria to restaurant operation
especially in quick service sector. The application of POS
system is to maximize the operation efficiency and eventually
provide the best service quality to customers. “Functionality
of Seito solution is excellent. The touch screen POS system
is equipped with user friendly operative design and complied
with the automatic kitchen printer, order waiting display
system and centralized food menu control function greatly
enhance the overall operation and service efficiency at the
shop level. The sophisticated POS system is essential to our
admirable customer service.” stated
Ms. Helen Li, Director of Professional Logistics.
“The stability of Seito’s POS system as well as its timely
responsive support service are well-known in the marketplace
thus gaining good reputation among the other in the same industry.”
System and function enhancement has been taking place to cater
for the need of the users. Seito’s development for the unique
Octopus Loyalty Program was launched in 2003. The launch of
loyalty system by means of smart card program in the fast
food industry is the pioneer and first of its kind in the
market. The recent launch of the CDC Club 100 Loyalty System
in Jan 2006 has enhanced its smart card loyalty program to
a new era. Seito is an important business partner for launching
CDC’s loyalty system successfully.
Long term relationship between Cafe de Coral and Seito
In 2004, Cafe de Coral applied the Seito system in their quick
service restaurants in Southern China. Now all these restaurants
are using Seito to maintain their high standard of operation
efficiency. “Long term relationship between partners is essential.
Nothing’s important than working with a reliable vendor like
Seito that our information technology improvement can be kept
pace with them. This is a key to our business success.” Helen
admired.
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