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Food, Technology and
Beverage Vol. 24 飲食與科技(第二十四集)
Proud of
Providing Quality Food – Suzuhiro Group (Odawara)
Founded in 1865, Suzuhiro started its business in Odawara. At the early
beginning, the main business was producing fish paste (kamaboko).
Suzuhiro insisted on manufacturing products utilizing natural flavour
of ingredients. They used “100 percent of natural
material” in their production so that consumers could enjoy
their fish paste with confidence. From years to years, they kept on
improving their production technology and thorough health management.
Thus, customers feel obliged that Suzuhiro had played a serious role in
health.

Suzuhiro
in Odawara likes a small town for people to shop, eat and travel. The
main shop is located there for relaxing shopping for various products
including all kinds of famous fish paste products. There are a
few restaurants for people to have great dining experience.
“会席大清水”, “旬の割烹 潮の音”,
“そば 美藏”, “茶房 しゃざ” and
“Restaurant & Shop えれんなごっそ” have different
styles. For example, “Restaurant & Shop
えれんなごっそ”, opened in June 2009, provides buffet style of
dining service. People may order and eat within a fixed time period.

Finally, there is a Kamaboko Museum for people
to visit. Visitors may experience the history of Suzuhiro and learn
more about their production of famous fish paste.
In handling
their restaurant operation,
Suzuhiro has adopted Seito
Food & Beverage Management System together
with Seito Wireless
Ordering System. The application of system
enhances the efficiency of the operation.
“A special
function is provided for the buffet restaurant” Mr. Yamaguchi, General Manager of
Jcom Inc.* mentioned. “A time period
can be set and displayed on each table number. The table button colour
will be changed when a specific time arrives, e.g. 15 minutes left. So
service staff can clearly know the status of each table for
preparation.” System stability is always important for
restaurant operation. High quality of equipment such as IBM SurePOS
touch screen terminals and Widefly Wireless POS PDAs are used.
* Jcom Inc. is Seito Authorized
Dealer in Japan and responsible for Suzuhiro’s project
implementation.
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