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Food, Technology and
Beverage Vol. 24 饮食与科技 (第二十四集)
Proud
of Providing Quality Food – Suzuhiro Group (Odawara)
 Founded in 1865, Suzuhiro started
its business in Odawara. At the early beginning, the main business was
producing fish paste (kamaboko). Suzuhiro insisted on manufacturing
products utilizing natural flavour of ingredients. They used
“100
percent of natural material” in their production so that
consumers could enjoy their fish paste with confidence. From years to
years, they kept on improving their production technology and thorough
health management. Thus, customers feel obliged that Suzuhiro had
played a serious role in health.
 Suzuhiro
in Odawara likes a small town for people to shop, eat and travel. The
main shop is located there for relaxing shopping for various products
including all kinds of famous fish paste products. There are a few
restaurants for people to have great dining experience.
“会席大清水”, “旬の割烹 潮の音”,
“そば美藏”,
“茶房 しゃざ” and “Restaurant & Shop
えれんなごっそ”
have different styles. For example, “Restaurant &
Shop
えれんなごっそ”, opened in June 2009, provides buffet style of
dining
service. People may order and eat within a fixed time period.
Finally,
there
is a Kamaboko Museum for people to visit. Visitors may experience the
history of Suzuhiro and learn more about their production of famous
fish paste.
In handling their restaurant operation,
Suzuhiro has adopted Seito
Food & Beverage Management System
together with Seito
Wireless Ordering System. The application of
system enhances the efficiency of the operation. “A special
function is provided for the buffet restaurant” Mr. Yamaguchi, General Manager of Jcom Inc.*
mentioned. “A time period can be set and displayed on each
table
number. The table button colour will be changed when a specific time
arrives, e.g. 15 minutes left. So service staff can clearly know the
status of each table for preparation.” System stability is
always
important for restaurant operation. High quality of equipment such as
IBM SurePOS touch screen terminals and Widefly Wireless POS PDAs are
used.
* Jcom
Inc. is Seito Authorized Dealer in Japan and responsible for
Suzuhiro’s project implementation.
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